We just became aware of something very interesting for the timeshare world. Diamond Resorts, an international timeshare giant, will be the subject of the latest episode of the CBS Hit Show "Undercover Boss". Here at TimeshareJuice not only are we fans of both the show and Diamond Resorts but the topic of going undercover in a timeshare company sounds absolutely JUICY to us (yes, the pun was intended!)
We are shocked!...and happy.
At TimeshareJuice we've never shied away from the fact that "Timeshare" has a..well, "dicey" reputation (let's leave it at that). And for some companies that is a well-deserved reputation. We've openly discussed timeshare scams on our website (that guy's blog post has been viewed over 2,600 times!) But that is not the "timeshare" we know and love. Timeshare has been a wonderful and flexible way for us and millions to experience luxurious vacations by staying at their home resort, using timeshare exchange or using timeshare rentals. The market wouldn't be this big if timeshares were not awesome.
We think having Diamond Resorts as the subject of Undercover Boss is provacative for 2 reasons:
1. Diamond Resorts is like Apollo Creed. They have everything to lose and that fascinates us. If you've ever seen "Undercover Boss", you know that it is a fair and balanced depiction of the company. Yes, there's some added drama (we like the drama too - get tissues ready) but they do show the company the way it is, blemishes and all. So if Diamond Resorts has blemishes, they will air to millions. Diamond Resorts has a lot to lose. If they show Diamond Resorts operating in a shady manor or their salespeople deceiving customers, they will feel the wrath of consumers all over the world and the demise of their Brand.
2. Timeshare is taboo. There are 8 million timeshares at over 5,000 resorts in over 100 countries around the world and yet rarely do you ever hear of the mainstream press cover anything about timeshares. For the most part, it's off limits. With an average sales price of $25,000, that's a total market value of $200,000,000,000 or $200 billion! That's almost as much as the CEOs of Big Banks made last year (don't get me started). All kidding aside, that's a big number. If each owner spends $5,000 each vacation (airfare, meals, day trips etc) that's $40 billion spent each year on vacations using their timeshare. And yet when was the last time you read about timeshares in the newspaper or on your iPad? Exactly.
We applaud Undercover Boss for addressing this topic and Diamond Resorts for putting themselves out there to be exposed. Hey Stephen Cloobeck (CEO of Diamond Resorts) we give you major props (woot, woot!) for putting your feet to the fire. As for us, we'll be watching in the office, ice-cold beer and popcorn in hand, to see how hot it gets